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Where the "North Star" vision meets the reality of the shop floor.
Changemaker is where the commercial reality behind the vision is made clear. If Supernova reveals the new customer context, Changemaker shows how companies find each other, work together and change established ways of operating to make those new experiences possible.
These sessions focus on the partnerships, propositions, operating models and trade-offs that turn ambition into differentiated growth - not just the same sector story, slightly faster.
Changemaker Theatre
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A single evening at home is now the most concentrated commerce environment in modern life, where media, food, retail and identity converge in real time. The sofa economy is no longer passive consumpti …
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No single organisation now owns the full path from demand to fulfilment. Retailers depend on delivery platforms, delivery platforms depend on payments and identity infrastructure, and pricing engines …
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Loyalty programs are evolving, and companies in sectors like travel, finance, and retail are finding new ways to integrate shared value models. How do companies in travel, finance, and retail align lo …
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As >3bn consumers and shoppers use LLMs like ChatGPT and Gemini, upgrading your PDP, owned and earned properties with the right hero product attributes and claims is the next frontier of sales growth. …Sponsored by:
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KEYNOTE: The New Customer Journey: How Social and AI Are Reshaping Discovery, Decisions and CommerceThe way consumers discover, decide and buy is becoming less linear. Social platforms and creators are increasingly shaping discovery and demand, AI is changing how people compare and make decisions, a …
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Wearables are becoming less about devices and more about the customer relationship they enable. Health, retail, sport and lifestyle brands are exploring how personal data can create more relevant expe …
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What does it take to break through in a crowded category and turn distinctiveness into commercial impact? Hear from three completely different category trailblazers -Lebara, Monzo and Hastings Direct - on what actually drove their success, and the unlikely thread that connects them
- What did you refuse to look, sound or behave like, that everyone else in your category took for granted?
- Crowded categories usually compete on price or product spec so how did you make the conversation about something else entirely?
- Telecoms, insurance and banking look nothing alike on paper, what is the one thing all three of you did that made distinctiveness commercial, not just memorable?
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Airports are no longer transit spaces, they are high-density commerce systems where identity, intent, and impulse converge within a fixed window of time. Who owns the passenger in the 90-minute window …
Changemaker Theatre
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Fans are no longer episodic audiences. They are continuously engaged relationships spanning sport, media, retail, and lifestyle How do you turn fans into 24/7 commerce and content audiences, not just …
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As technology expands what is possible in commerce, competitive advantage increasingly depends on an organisation’s ability to translate evolving standards into consistent execution. However, new too …
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How do consumers moves from the first digital touchpoint to in-trip applications, such as adding car rentals, pre-booking on-site holiday park entertainment, or upgrading dining experiences post-purch …
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In prestige beauty retail, attracting users to an app is only half the battle; keeping them engaged and driving them to purchase is the real challenge. This session explores how Sephora revolutionized …Sponsored by:
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The traditional path-to-purchase is dead; replaced by a high-frequency, split-second decision loop that plays out on the couch every weekend. For brands operating in live entertainment, sports betting …
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Successful places are more than commercial developments, they build a strong identity and sense of belonging that attracts customers, residents, investors, and communities over time What does it take …
Why These Sessions Matter
The Changemaker Theatre is your shortcut to two essential outcomes:
- Steal Proven Patterns: Take a proven blueprint or metric and apply it to your business next week.
- Master the Enabling Layer: Understand the "minimum viable stack" required to turn commercial intent into a reality.
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We have moved past the era of separate industries competing for the same transaction; we are now in the Post-Channel Era, where focus converges entirely on the customer’s life, not just the touchpoint.
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A 400-capacity space dedicated to the how. We move past the polished highlight reels to focus on implementation stories that admit the mess—the projects that succeeded because of, or despite, significant obstacles.
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Designed for leaders who need to bridge the gap between high-level strategy and technical delivery. We strip away the vendor jargon and replace it with practical methods, patterns, and tools you can actually use.
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The Executive Briefs are our "vetted" spaces for decision-grade discussion. We move past stage-managed presentations to focus on the strategic trade-offs that determine board-level success.
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Located in themed hubs across the show floor, the Learning Labs are high-impact, vendor-led sessions designed to show you exactly how to solve the friction points in your customer journey.
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This theatre is a high-energy mix of live shopping in action and "under the hood" analysis, showing you exactly how to turn engagement into instant conversion.
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Unscripted conversations with commerce trailblazers. We strip away the slide decks and the corporate script to get to the grit. The bold ideas and insights that are actually moving the needle.
