
The Decision Rooms
Think Tanks are CustomerX’s closed-door space for senior leaders with commercial intent. Built in our established ThinkTank format, they are designed for candid, peer-level discussion that goes beyond the surface of case studies and success stories.
Cross-sector, cross-functional and commerce-first, these sessions explore the decisions, constraints, trade-offs and next moves that matter most — helping leaders think more clearly about where to copy, where to collaborate and where to compete.
The Four Strategic Streams
Escaping sector silos to focus on the decisions that move the needle:
CommerceAI
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The Objective: Accelerate with rigour.
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The Discussion: Where AI creates measurable advantage—and where the workflow breaks.
Commerce Media
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The Objective: Monetise attention.
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The Discussion: Using media as a growth lever without losing sight of the customer.
Marketplaces
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The Objective: Scale through ecosystems
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The Discussion: Managing third-party complexity while maintaining brand and margin.
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( Your local time: - )Think TanksAI deployment has moved faster than customer trust in it. This session looks at where the gap is showing up, and how organisations are beginning to close it. The panel will explore service models that …
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( Your local time: - )Think TanksAI is not just improving margins, it is reshaping how value is created, packaged, and monetised Moving from product margins to data, insight, and decision monetisation Becoming platforms, ecosystems, …
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( Your local time: - )Think TanksAI is reshaping the commercial engine behind the experience, impacting everything from pricing and supply chains to service operations and decision automation. - AI-driven forecasting, pricing, and re …
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( Your local time: - )Think TanksAI is embedded across digital products, marketing, sales, and service, but measurable impact remains inconsistent. So what is actually driving commercial performance? - Where is AI improving conversio …Sponsored by:
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( Your local time: - )Think TanksBrands are overexposed to a handful of dominant platforms. At the same time, new marketplaces, such as vertical, social, and AI-driven are emerging super fast. The question is no longer whether to div …
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( Your local time: - )Think TanksA forward-looking chat with the visionaries, going beyond the tools to explore where they think AI Commerce will be in the next few years Will AI agents weaken or strengthen brand relationships? Which …Sponsored by:
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( Your local time: - )Think TanksThe structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets …Sponsored by:
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( Your local time: - )Think TanksFor retailers and RMNs, AI is reshaping how networks are built and operated. For brands, the question is simpler: is it actually delivering better outcomes, or just more complexity? We'll cut through …Sponsored by:
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( Your local time: - )Think TanksThe store remains the single most powerful moment in the shopper journey the place where the vast majority of purchase decisions are made or confirmed. Yet instore retail media consistently loses the …
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( Your local time: - )Think TanksThe best partnerships aren't built around inventory; they're built around objectives. This session explores what it actually takes to shift from channel-first selling to campaign-first planning how to …
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( Your local time: - )Think TanksThis session examines the gap between CX metrics and commercial outcomes - and how to close it. The panel explores how CX leaders are connecting investment to revenue retention, lifetime value and gro …
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( Your local time: - )Think TanksBrands are increasingly wary of over-relying on any single dominant platform — and at the same time, new models are emerging fast: vertical marketplaces, social commerce, retailer-owned marketplaces, …
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( Your local time: - )Think TanksSpeed-to-market with AI is tempting, but the downside risks are real. What are the risks of prioritizing speed across compliance, trust and reputation's? Understanding emerging AI regulation and what …
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( Your local time: - )Think TanksCustomers are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf. Discovery is fragmenting across assistants, feeds, and embedded e …Sponsored by:
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( Your local time: - )Think TanksRetail Media is downsteam of what is happening in the wider world. This session brings together leaders from across the retail and brand landscape to map the macro shifts that are quietly, and not so …Sponsored by:
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( Your local time: - )Think TanksSmall and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it …Sponsored by:
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( Your local time: - )Think TanksPrice has become the primary driver of customer retention. This session examines what is changing in the loyalty model, from the value of points based schemes to premiumisation strategies - what is re …
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( Your local time: - )Think TanksAs marketplaces become increasingly competitive, how can brands maintain differentiation, strengthen customer relationships and avoid becoming commodities? From pricing and merchandising to customer e …

The Outcome for Your Business
By participating in one of our Think Tank sessions, you will secure three essential advantages:
- Escaping Sector Silos: Learn how leaders in retail, finance, travel, and media are capturing the customer spend that used to be yours.
- Validating Your "Enabling Layer": Ensure your data, workflow, and governance stacks are fit for a "Post-Channel" world.
- Partner Alignment: Identify and meet the specific enablers who can help you execute your chosen strategy without the six-month discovery lag.
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We have moved past the era of separate industries competing for the same transaction; we are now in the Post-Channel Era, where focus converges entirely on the customer’s life, not just the touchpoint.
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A 400-capacity space dedicated to the how. We move past the polished highlight reels to focus on implementation stories that admit the mess—the projects that succeeded because of, or despite, significant obstacles.
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Designed for leaders who need to bridge the gap between high-level strategy and technical delivery. We strip away the vendor jargon and replace it with practical methods, patterns, and tools you can actually use.
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The Executive Briefs are our "vetted" spaces for decision-grade discussion. We move past stage-managed presentations to focus on the strategic trade-offs that determine board-level success.
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Located in themed hubs across the show floor, the Learning Labs are high-impact, vendor-led sessions designed to show you exactly how to solve the friction points in your customer journey.
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This theatre is a high-energy mix of live shopping in action and "under the hood" analysis, showing you exactly how to turn engagement into instant conversion.
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Unscripted conversations with commerce trailblazers. We strip away the slide decks and the corporate script to get to the grit. The bold ideas and insights that are actually moving the needle.
