Executive Briefs

The Decision Rooms

Think Tanks are CustomerX’s closed-door space for senior leaders with commercial intent. Built in our established ThinkTank format, they are designed for candid, peer-level discussion that goes beyond the surface of case studies and success stories.

Cross-sector, cross-functional and commerce-first, these sessions explore the decisions, constraints, trade-offs and next moves that matter most — helping leaders think more clearly about where to copy, where to collaborate and where to compete.

The Panel Provocation

A series of high-intensity panel discussions designed to challenge the status quo and surface the real constraints.

The Roundtable

Each panel is followed by a peer-to-peer exchange where you pressure-test the provocations against your own business reality.

The Output

Every brief concludes with a set of clear options and strategic next steps- not just more questions.

 The Four Strategic Streams

Escaping sector silos to focus on the decisions that move the needle:

CommerceAI

  • The Objective: Accelerate with rigour.
     

  • The Discussion: Where AI creates measurable advantage—and where the workflow breaks.

Commerce Media

  • The Objective: Monetise attention.
     

  • The Discussion: Using media as a growth lever without losing sight of the customer.

Marketplaces

  • The Objective: Scale through ecosystems
     

  • The Discussion: Managing third-party complexity while maintaining brand and margin.

Customer Experience

  • The Objective: Secure recurring revenue
     

  • The Discussion: Moving from "points" to genuine "share of life" and predictable spend.

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Think Tanks
    Think Tanks
    AI deployment has moved faster than customer trust in it. This session looks at where the gap is showing up, and how organisations are beginning to close it. The panel will explore service models that …
    Think Tanks
    AI is not just improving margins, it is reshaping how value is created, packaged, and monetised Moving from product margins to data, insight, and decision monetisation Becoming platforms, ecosystems, …
    Think Tanks
    AI is reshaping the commercial engine behind the experience, impacting everything from pricing and supply chains to service operations and decision automation. - AI-driven forecasting, pricing, and re …
    Think Tanks
    AI is embedded across digital products, marketing, sales, and service, but measurable impact remains inconsistent. So what is actually driving commercial performance? - Where is AI improving conversio …
    Sponsored by:
    contentful
    Think Tanks
    Brands are overexposed to a handful of dominant platforms. At the same time, new marketplaces, such as vertical, social, and AI-driven are emerging super fast. The question is no longer whether to div …
    Think Tanks
    A forward-looking chat with the visionaries, going beyond the tools to explore where they think AI Commerce will be in the next few years Will AI agents weaken or strengthen brand relationships? Which …
    Sponsored by:
    botify
    Think Tanks
    The structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets …
    Sponsored by:
    Koddi
    Think Tanks
    For retailers and RMNs, AI is reshaping how networks are built and operated. For brands, the question is simpler: is it actually delivering better outcomes, or just more complexity? We'll cut through …
    Sponsored by:
    moloco
    Think Tanks
    The store remains the single most powerful moment in the shopper journey the place where the vast majority of purchase decisions are made or confirmed. Yet instore retail media consistently loses the …
    Think Tanks
    The best partnerships aren't built around inventory; they're built around objectives. This session explores what it actually takes to shift from channel-first selling to campaign-first planning how to …
    Think Tanks
    This session examines the gap between CX metrics and commercial outcomes - and how to close it. The panel explores how CX leaders are connecting investment to revenue retention, lifetime value and gro …
    Think Tanks
    Brands are increasingly wary of over-relying on any single dominant platform — and at the same time, new models are emerging fast: vertical marketplaces, social commerce, retailer-owned marketplaces, …
    Think Tanks
    Speed-to-market with AI is tempting, but the downside risks are real. What are the risks of prioritizing speed across compliance, trust and reputation's? Understanding emerging AI regulation and what …
    Think Tanks
    Customers are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf. Discovery is fragmenting across assistants, feeds, and embedded e …
    Sponsored by:
    Mirakl
    Think Tanks
    Retail Media is downsteam of what is happening in the wider world. This session brings together leaders from across the retail and brand landscape to map the macro shifts that are quietly, and not so …
    Sponsored by:
    Epsilon
    Think Tanks
    Small and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it …
    Sponsored by:
    Mirakl Ads
    Think Tanks
    Price has become the primary driver of customer retention. This session examines what is changing in the loyalty model, from the value of points based schemes to premiumisation strategies - what is re …
    Think Tanks
    As marketplaces become increasingly competitive, how can brands maintain differentiation, strengthen customer relationships and avoid becoming commodities? From pricing and merchandising to customer e …

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The Outcome for Your Business

By participating in one of our Think Tank sessions, you will secure three essential advantages:

  1. Escaping Sector Silos: Learn how leaders in retail, finance, travel, and media are capturing the customer spend that used to be yours.
     
  2. Validating Your "Enabling Layer": Ensure your data, workflow, and governance stacks are fit for a "Post-Channel" world.
     
  3. Partner Alignment: Identify and meet the specific enablers who can help you execute your chosen strategy without the six-month discovery lag.

 

 

 

Leveraging 20+ years of expertise in global commerce

RetailX EVENTS