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10:00
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Customers are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf. Discovery is fragmenting across assistants, feeds, and embedded environments. How AI agents and non-human browsing are reshaping discovery and decision-making Optimising for machine-mediated intent, not just human UX Maintaining relevance when filtered through third-party intelligence layers The shift from traffic acquisition to algorithmic visibilitySponsored by:
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Small and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it well won't just be doing smaller brands a favour. They'll be building a significant new revenue stream for themselves.Sponsored by:
11:00
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AI is embedded across digital products, marketing, sales, and service, but measurable impact remains inconsistent. So what is actually driving commercial performance? - Where is AI improving conversion, lifetime value, and retention? - When does personalisation become noise or risk? - Moving from static segmentation to real-time decisioningSponsored by:
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The structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets honest about what good actually looks like, what bad costs everyone, and what ugly does to trust. We'll explore how the best networks build for interoperability, plugging into the broader ad tech and martech ecosystem rather than operating in isolation, and increasingly using AI to automate optimisation and unify measurement across that ecosystem, why all of this is fast becoming a commercial differentiator, not just a technical nicety.Sponsored by:
12:00
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AI is reshaping the commercial engine behind the experience, impacting everything from pricing and supply chains to service operations and decision automation. - AI-driven forecasting, pricing, and resource allocation - Linking service automation to satisfaction and revenue outcomes - Where AI reduces cost-to-serve v. where it adds complexity - Redefining the workforce and assessing augmentation v automation
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Retail Media is downsteam of what is happening in the wider world. This session brings together leaders from across the retail and brand landscape to map the macro shifts that are quietly, and not so quietly, reshaping how people discover, consident and buy. What are the top themes shaping retail and consumer behavior that reshape how people buy. The way consumers search for products, seek recommendations and make decisions is changing faster than most networks are moving. What are the forces driving that shift, and what does it mean for the way we connect with shoppers? This session asks the harder question: how can retail media networks keeping pace with their customers?Sponsored by:
14:00
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Brands are increasingly wary of over-relying on any single dominant platform - and at the same time, new models are emerging fast: vertical marketplaces, social commerce, retailer-owned marketplaces, and AI-driven discovery. This panel brings together the trailblazers experimenting with social platforms, marketplaces and DTC, to discuss what's actually working, where the real trade-offs are, and what's next What does the next generation consumer really want? What is actually driving brands to diversify; cost, control, data, risk, or something else? How do these emerging models differ social commerce vs. marketplace V DTC? Where does AI-driven commerce like agents/AI shopping assistants fit into this shift?
14:50
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As marketplaces become increasingly competitive, how can brands maintain differentiation, strengthen customer relationships and avoid becoming commodities? From pricing and merchandising to customer experience and data ownership, what separates the brands that thrive from those that simply compete on price? Building brand equity within third-party marketplaces Creating differentiation beyond price Who really owns the customer relationship? Protecting trust while scaling through marketplaces Using data to create loyalty beyond the transaction
15:40
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To unlock true scalability, brands must treat digital marketplaces as multi-dimensional engines for geographical expansion and economic performance. This session explores the practical strategic levers required to drive profitable, cross-border marketplace volume What is the relationship between UX and Revenue and how can you convert low-intent marketplace browsers into high-value, predictable economic growth Using existing platform infrastructure to instantly scale territory footprint Protecting margins and keeping product pricing profitable and consistent across different global platforms
10:00
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AI is not just improving margins, it is reshaping how value is created, packaged, and monetised Moving from product margins to data, insight, and decision monetisation Becoming platforms, ecosystems, or embedded service providers Where boards and investors should place value on AI capability
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AI is reshaping how Commerce Media Networks are built and operated. For brands, the question is simpler: is it actually delivering better outcomes, or just more complexity? We'll cut through the hype, examine where AI is generating real commercial impact on both sides of the table, and ask what a truly intelligent network demands from the partnerships that power it.Sponsored by:
Speakers
11:00
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The store remains the single most powerful moment in the shopper journey the place where the vast majority of purchase decisions are made or confirmed. Yet instore retail media consistently loses the budget battle to its digital counterparts. Why? This session asks the uncomfortable question: is the problem the creative, the measurement, the technology, or the way we're selling it?Chairperson
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Speed-to-market with AI is tempting, but the downside risks are real. What are the risks of prioritizing speed across compliance, trust and reputation's? Understanding emerging AI regulation and what it means for commerce Building governance frameworks without paralysing innovation Assessing how AI failures can result in brand crise, and how to recover How to win with transparency, and the customer trust equation
12:00
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A forward-looking chat with the visionaries, going beyond the tools to explore where they think AI Commerce will be in the next few years Will AI agents weaken or strengthen brand relationships? Which industries are most defensable in an AI-mediated economy? What are leaders underestimating today?Sponsored by:
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The best partnerships aren't built around inventory; they're built around objectives. This session explores what it actually takes to shift from channel-first selling to campaign-first planning how to have different conversations with brand partners, how to connect retail media to the wider media mix. We'll tackle the measurement challenge head on: how do you prove campaign impact across channels when audience identity, attribution and incrementality remain inconsistent across networks?
The Outcome for Your Business
By participating in one of our Think Tank sessions, you will secure three essential advantages:
- Escaping Sector Silos: Learn how leaders in retail, finance, travel, and media are capturing the customer spend that used to be yours.
- Validating Your "Enabling Layer": Ensure your data, workflow, and governance stacks are fit for a "Post-Channel" world.
- Partner Alignment: Identify and meet the specific enablers who can help you execute your chosen strategy without the six-month discovery lag.
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We have moved past the era of separate industries competing for the same transaction; we are now in the Post-Channel Era, where focus converges entirely on the customer’s life, not just the touchpoint.
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A 400-capacity space dedicated to the how. We move past the polished highlight reels to focus on implementation stories that admit the mess—the projects that succeeded because of, or despite, significant obstacles.
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Designed for leaders who need to bridge the gap between high-level strategy and technical delivery. We strip away the vendor jargon and replace it with practical methods, patterns, and tools you can actually use.
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The Executive Briefs are our "vetted" spaces for decision-grade discussion. We move past stage-managed presentations to focus on the strategic trade-offs that determine board-level success.
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Located in themed hubs across the show floor, the Learning Labs are high-impact, vendor-led sessions designed to show you exactly how to solve the friction points in your customer journey.
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This theatre is a high-energy mix of live shopping in action and "under the hood" analysis, showing you exactly how to turn engagement into instant conversion.
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Unscripted conversations with commerce trailblazers. We strip away the slide decks and the corporate script to get to the grit. The bold ideas and insights that are actually moving the needle.
