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Panel Discussion: Beyond The Wearable - Turning Personal Data into Everyday Customer Relationships
Wearables are becoming less about devices and more about the customer relationship they enable. Health, retail, sport and lifestyle brands are exploring how personal data can create more relevant experiences, from preventative health and wellbeing to loyalty, commerce and community.The opportunity is not simply collecting more data; it is building trusted ecosystems around customers’ lives
- How are brands moving from transactions to continuous relationships through customer data?
- Where can health and behavioural insights create better experiences beyond fitness?
- How do brands balance personalisation with trust and transparency?
- What partnerships are needed when no single organisation owns the whole customer journey?
- Will personal data become the next loyalty infrastructure?
