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08:30
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60 mins
09:30
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60 mins
- Changemaker Theatre
A single evening at home is now the most concentrated commerce environment in modern life, where media, food, retail and identity converge in real time. The sofa economy is no longer passive consumption. It is a high-frequency decision engine where attention, identity, and fulfilment collapse into o …Moderator
11:00
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25 mins
- Changemaker Theatre
No single organisation now owns the full path from demand to fulfilment. Retailers depend on delivery platforms, delivery platforms depend on payments and identity infrastructure, and pricing engines built for one sector are quietly becoming the blueprint for others. As demand goes permanently live, … -
20 mins
- Gateway Stage
The impact of TikTok Shop doesn't stop at the checkout. The brands winning on the platform are seeing it ripple out much further, from stronger retail sell-through and branded search to new audiences discovering them for the first time. In this session, GoPlaces and one of their brand partners will …Sponsored by:
11:30
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45 mins
- Changemaker Theatre
Loyalty programs are evolving, and companies in sectors like travel, finance, and retail are finding new ways to integrate shared value models. How do companies in travel, finance, and retail align loyalty structures across fragmented ecosystems? Where have brands succeeded (and failed) in building … -
45 mins
- Gateway Stage
How organisations turned customer journey challenges into lasting operational improvements and what the rest of the industry can learn from them How leading organisations identified friction points across platforms, providers and service operators and used them as a catalyst for stronger collaborati …
12:20
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20 mins
- Changemaker Theatre
As >3bn consumers and shoppers use LLMs like ChatGPT and Gemini, upgrading your PDP, owned and earned properties with the right hero product attributes and claims is the next frontier of sales growth. Hear from the cutting edge of brands that are successfully deploying capabilities to scan, revise a …Sponsored by:
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20 mins
- Gateway Stage
As customer expectations continue to evolve, flexibility is becoming one of the most important drivers in delivery and returns. Tim Davies will explore why Out of Home is moving from a niche option to a core part of retail delivery strategy, and how businesses can use a balanced network of next day …Sponsored by:
13:45
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KEYNOTE: The New Customer Journey: How Social and AI Are Reshaping Discovery, Decisions and Commerce20 mins
- Changemaker Theatre
AI is no longer just optimising single businesses , it's becoming the connective layer that lets brands, platforms and retailers build shared commerce experiences across sectors that never used to work together How is AI turning fragmented data across brands and platforms into a shared, real-time vi … -
20 mins
- Gateway Stage
14:10
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45 mins
- Changemaker Theatre
Wearables are becoming less about devices and more about the customer relationship they enable. Health, retail, sport and lifestyle brands are exploring how personal data can create more relevant experiences, from preventative health and wellbeing to loyalty, commerce and community.The opportunity i …Moderator -
45 mins
- Gateway Stage
Retail media is becoming a shared commercial layer connecting retailers, brands, platforms and media agencies, but value creation depends on how effectively these organisations align around moments of discovery, decision and purchase. How retail media changes the relationship between retailers, bran …
15:00
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45 mins
- Changemaker Theatre
What does it take to break through in a crowded category and turn distinctiveness into commercial impact? Hear from three completely different category trailblazers -Lebara, Monzo and Hastings Direct - on what actually drove their success, and the unlikely thread that connects them
- What did you refuse to look, sound or behave like, that everyone else in your category took for granted?
- Crowded categories usually compete on price or product spec so how did you make the conversation about something else entirely?
- Telecoms, insurance and banking look nothing alike on paper, what is the one thing all three of you did that made distinctiveness commercial, not just memorable?
Moderator -
45 mins
- Gateway Stage
What changed when platforms and brands built direct paths from content to purchase and which approaches delivered measurable commercial results versus adding complexity What was built to connect content, product and checkout across platforms and brand syste How responsibilities were split between pl …Sponsored by:
15:50
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45 mins
- Changemaker Theatre
Airports are no longer transit spaces, they are high-density commerce systems where identity, intent, and impulse converge within a fixed window of time. Who owns the passenger in the 90-minute window like transport providers, retailers, or platforms? How do you build a shared identity layer across …Moderator
16:30
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60 minsGrab a drink and join the Official Networking Reception!
08:30
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60 mins
09:30
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60 mins
- Changemaker Theatre
Fans are no longer episodic audiences. They are continuously engaged relationships spanning sport, media, retail, and lifestyle How do you turn fans into 24/7 commerce and content audiences, not just matchday spikes? What does a unified fan identity look like across telco, retail, and media ecosyste …Moderator
11:00
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20 mins
- Changemaker Theatre
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20 mins
- Gateway Stage
How organisations in retail, travel, hospitality and digital platforms are adapting internal systems to operate within shared, cross-sector customer journeys , and what this looks like in practice across delivery, service and fulfilment environment How cross-sector journeys change how marketing, ser …Moderator
11:30
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45 mins
- Changemaker Theatre
How do consumers moves from the first digital touchpoint to in-trip applications, such as adding car rentals, pre-booking on-site holiday park entertainment, or upgrading dining experiences post-purchase and what pitfalls can be avoided to maximise commercial opportunities?Moderator -
45 mins
- Gateway Stage
What media and entertainment organisations have learned about building subscription models at scale and what those lessons reveal for other industries developing or refining recurring revenue strategies What worked (and didn't) in building large-scale subscription models within media and entertainme …
12:25
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20 mins
- Changemaker Theatre
In prestige beauty retail, attracting users to an app is only half the battle; keeping them engaged and driving them to purchase is the real challenge. This session explores how Sephora revolutionized its mobile strategy by replacing static assets with a social-media-inspired, video-driven "Beauty F …Sponsored by:
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20 mins
- Gateway Stage
How organisations across travel, hospitality, retail and mobility are working with platform partners and data providers to respond to real-world signals such as location, weather and live events and what this enables (and limits) in practice How travel, hospitality and service providers use external …
13:45
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20 mins
- Changemaker Theatre
Identity is becoming the backbone of cross-sector ecosystem, but also the primary battleground for control and value capture How identity is governed across multiple organisations in shared ecosystems Where control over identity creates competitive advantage How trust and commercial access are negot …
14:00
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20 mins
- Gateway Stage
- Shopper discovery through to the basket - how brands can increase AI answer visibility and sales
- The importance of PDPs as an AI answer source (Tesco highlights)
- How consistent brand product truth wins the shopper and the machine
Sponsored by:
Moderator
14:10
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45 mins
- Changemaker Theatre
The traditional path-to-purchase is dead; replaced by a high-frequency, split-second decision loop that plays out on the couch every weekend. For brands operating in live entertainment, sports betting, and super-app commerce, a weekend night is a race against time, distraction, and cognitive load. T …
14:30
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Panel Discussion: Getting Customer Experience Transformation Right: What the Evidence Actually Shows45 mins
- Gateway Stage
Organisations across every sector have invested heavily in customer experience transformation. Some have seen measurable returns. Many haven't. This session cuts through the case study polish to examine what the evidence actually shows; where transformation creates genuine customer impact, where it …
15:00
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60 mins
- Changemaker Theatre
Successful places are more than commercial developments, they build a strong identity and sense of belonging that attracts customers, residents, investors, and communities over time What does it take for a neighbourhood to be great and develop a distinctive character that makes them recognisable, de …Moderator