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Learning Labs are where the “how” comes into focus. Taking the ideas and projects discussed across the programme and opening them up, these sessions get closer to the workflows, tools, data, technology and process that make change happen.
Expect live demos, practical discussion and working examples rather than polished theatre: an interactive space for delegates who want to look behind the marketing layer and understand the real mechanics of delivery, capability and commercial execution.
Problem Framing
We start with the specific challenge - no vague "industry trends".
The Enabling Layer
Vendors must show the data, workflow, and orchestration behind the solution.
Stress-Testing
We look at where these tools succeed and where they reach their limits.
The Outcome
Every session concludes with a measurable test plan you can take back to your team.
What you’ll leave with
The Learning Labs provide a shortcut to deployment:
- A Test Plan: A roadmap including the metrics and data needs for your next pilot.
- The 30/60/90 Guide: Clear next steps for what to deploy in the first three months post-show.
- Partner Shortlist: A direct line to the industry partners who can accelerate your next "move".
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We have moved past the era of separate industries competing for the same transaction; we are now in the Post-Channel Era, where focus converges entirely on the customer’s life, not just the touchpoint.
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A 400-capacity space dedicated to the how. We move past the polished highlight reels to focus on implementation stories that admit the mess—the projects that succeeded because of, or despite, significant obstacles.
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Designed for leaders who need to bridge the gap between high-level strategy and technical delivery. We strip away the vendor jargon and replace it with practical methods, patterns, and tools you can actually use.
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The Executive Briefs are our "vetted" spaces for decision-grade discussion. We move past stage-managed presentations to focus on the strategic trade-offs that determine board-level success.
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Located in themed hubs across the show floor, the Learning Labs are high-impact, vendor-led sessions designed to show you exactly how to solve the friction points in your customer journey.
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This theatre is a high-energy mix of live shopping in action and "under the hood" analysis, showing you exactly how to turn engagement into instant conversion.
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Unscripted conversations with commerce trailblazers. We strip away the slide decks and the corporate script to get to the grit. The bold ideas and insights that are actually moving the needle.
