One customer. One seamless conversation.

CustomerX is a two-day senior-level event focused on connected commerce – how brands, retailers, platforms, media, finance, travel and technology compete for the same customer, the same wallet and the same attention.

It brings together leaders across industries to understand how customer journeys now move seamlessly across channels, sectors and experiences – and how businesses can monetise that reality.

Connected commerce reflects how modern customers behave in real life.

Customers no longer interact with one industry at a time. They discover products on social platforms, transact via marketplaces, collect in-store, earn rewards through financial apps, consume media on the move and expect every interaction to feel joined up.

CustomerX focuses on commercial outcomes, not theory:

  • How data, identity and experience connect across sectors

  • How partnerships unlock customer lifetime value

  • How AI, retail media and platforms reshape ownership of the customer relationship

CustomerX is not a retail show, a marketing expo or a tech exhibition in isolation.

Unlike traditional events that focus on one industry, CustomerX is designed around the customer’s reality, not organisational silos.

What makes it different:

  • Cross-sector audience (retail, brands, media, travel, finance, tech)

  • Commercially driven content focused on growth, partnerships and ROI

  • Senior decision-makers, not volume-led footfall

  • Designed environments for deal-making, not just networking

CustomerX is built for senior leaders responsible for growth, customer value and commercial strategy, including:

  • C-suite and board-level executives

  • Directors and Heads of Marketing, Commerce, Digital, CX and Loyalty

  • Leaders from retail, brands, D2C, FMCG, media, platforms, finance, travel and hospitality

If your role involves acquiring, retaining or monetising customers, CustomerX is relevant.

CustomerX reflects the reality that every industry now competes for customer attention and spend.

Attending sectors include:

  • Retailers, brands and D2C businesses

  • Media, streaming, publishing and advertising

  • Travel, leisure, hospitality and entertainment

  • Financial services, payments and loyalty platforms

  • Technology, data, AI, martech and commerce platforms

This mix is intentional and central to the value of the event.

Yes. CustomerX is explicitly designed beyond retail.

While retail remains a core pillar, the event recognises that:

  • Media companies monetise commerce

  • Banks own loyalty and rewards ecosystems

  • Travel and hospitality shape customer experience expectations

  • Platforms and tech increasingly control data and identity

CustomerX brings these perspectives together in one place to share ideas and create new growth.

Across two days, CustomerX combines:

  • Multi-track conference content

  • Curated workshops and roundtables

  • Exhibition and experiential activations

  • Structured networking and meetings

  • Media, podcasting and live content production

The programme is designed to move attendees from insight → conversation → connection → commercial opportunity.

What themes will the CustomerX content cover?

Across five main stages, four immersive workshops, and a packed show floor, CustomerX will showcase the strategies, partnerships, and technologies that will drive the next decade of customer-centric growth. 

Covering

Customer Data - Collection, analysis, activation, and collaborative sharing

 Service Delivery - IT, hardware, devices that enable seamless cross-sector experiences The Interface - Screens, devices, POS terminals, digital touchpoints that work together

Experience Design - The collaborative storytelling that creates emotional and commercial connection

Lifetime Maximization - Retention, remarketing, loyalty, subscriptions through partnership

Customer Service - Support systems that protect and grow shared relationships

Vertical Expertise - Product, supply chain, and operational excellence across

 Innovation Strategy - Change management and collaborative competitive Capital Access - Investment, PE, M&A, and growth funding for partnerships Contextual Framework - Sustainability, legislation, ethical commerce across

 

Plus some top secret initiatives that you’ll need to keep an eye out for…

CustomerX is a senior-first event by design.

The majority of attendees are:

  • C-suite, Managing Director or Director level

  • Budget holders or direct influencers on spend

  • Responsible for partnerships, platforms or customer strategy

This is reflected in both event experience and content design.

Download the sponsorship brochure for a more detailed audience breakdown.

CustomerX is built as a commercial platform, not just a branding exercise.

Sponsors use CustomerX to:

  • Meet senior decision-makers actively seeking solutions

  • Position their brand as a cross-sector thought leader

  • Generate qualified leads and partnership conversations

  • Build sustained visibility across RetailX and InternetRetailing media

Sponsorship is integrated before, during and after the event.

Download the sponsorship brochure for more details.

Every sponsor receives a post-event ROI report that includes:

  • Brand impressions across onsite, digital and media channels

  • Leads generated (meetings, scans, opt-ins)

  • Content engagement metrics

  • Benchmarking against package averages

CustomerX treats sponsorship as accountable marketing performance, not vanity exposure.

Speak to the team about sponsorship opportunities today. 

Sponsors typically include:

  • Commerce, ecommerce and marketplace platforms

  • Retail media and advertising technology providers

  • Data, AI and customer intelligence companies

  • Loyalty, CRM and payments platforms

  • Agencies, consultancies and investment firms

These are organisations enabling growth across connected customer journeys.

Speak to the team about sponsorship opportunities today. 

Yes – but with a focus on quality, not volume.

CustomerX prioritises:

  • Permission-based data capture

  • Structured meetings and curated interactions

  • Senior-level conversations over high-volume scanning

It is particularly effective for complex, high-value solutions and partnerships.

Download the sponsorship brochure for more details. 

CustomerX takes place at Olympia, London, following its major redevelopment into one of Europe’s most advanced event venues.

The venue has been selected to support:

  • Immersive experiences and content delivery

  • High-quality networking environments

  • Seamless integration of stages, exhibition and hospitality

CustomerX is created by the team behind:

  • RetailX

  • InternetRetailing

  • The UK’s first ecommerce conference (launched in 2002)

The event is built on two decades of research, media and industry insight, ensuring content credibility and audience quality.

Both – but always with a commercial lens.

CustomerX content is designed to:

  • Influence strategy

  • Enable partnerships

  • Drive measurable business outcomes

Thought leadership is used as a tool to support revenue, growth and deal-making, not as an end in itself.

You can participate as:

  • An attendee

  • A sponsor or exhibitor

  • A content or knowledge partner

  • A media partner

Each route is designed to deliver clear value depending on your objectives.

Customer behaviour has already changed.
Organisations, industries and operating models are still catching up.

CustomerX exists to help leaders:

  • Understand the new rules of competition

  • Build partnerships across silos

  • Capture greater lifetime value from one connected customer