The Always-On Fan Economy

15 Oct 2026
Changemaker Theatre

Fans are no longer episodic audiences. They are continuously engaged relationships spanning sport, media, retail, and lifestyle

  • How do you turn fans into 24/7 commerce and content audiences, not just matchday spikes?
  • What does a unified fan identity look like across telco, retail, and media ecosystems?
  • How do you extend fandom into music, gaming, travel, and wellness?
  • What capabilities are required to operate in a never-off consumer environment?
Moderator
Ian Jindal
Ian Jindal, Founder - RETAILX
Speakers
Amanpreet Singh
Amanpreet Singh, Senior Digital Brand Experiences & Culture Marketing Manager, Personal Care - UNILEVER
Chrissie Hoolahan
Chrissie Hoolahan, Head of Creator and Influencer Content Partnerships - DAZN
Marek Borowik
Marek Borowik, Director of Fan Engagement - SAILGP