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THE DECISION ROOM
Built for candid, peer-level discussion 


The Commerce Media Think Tank is CustomerX's closed-door space for senior leaders with commercial intent in commerce media. Curated by Retail MediaX, Europe's leading retail media event, it's designed to go beyond the surface of case studies and success stories.

Cross-sector and commerce-first, this room explores the decisions, constraints, trade-offs and next moves in monetising attention without losing sight of the customer. You'll leave having pressure-tested your own thinking, not just heard someone else's.

THE OBJECTIVE
Monetise attention. Don't lose the customer doing it.

Commerce media is being asked to fund next year's growth numbers, right as brands and shoppers grow warier of being sold to at every touchpoint. That's the trade-off this room exists to work through — six fronts, two days.
 

Day one: the long tail of SMB and challenger brand spend nobody's built for yet, the good/bad/ugly of retail media structures, and the consumer shifts already resetting demand.
Day two: the AI reshaping how media stacks get bought, the in-store spend everyone underrates, and what it takes to plan campaigns instead of selling channels.

Three panels a day, six across the two...every one ends with your own challenges and thoughts on the table.

 

The Panel Provocation

A series of high-intensity panel discussions designed to challenge the status quo and surface the real constraints.

The Roundtable

You're not watching this part. Each panel breaks straight into a small-group discussion to pressure-test the provocations against your own business reality.

The Output

Every brief concludes with a set of clear options and strategic next steps- not just more questions.

THE COMMITMENT
What attending actually means

Two half-day morning sessions, one on each day of CustomerX.

Come to one, or come to both — the room resets each day!

Each hour splits evenly: 30 minutes of panel provocation, then 30 minutes of discussion. Every attendee brings live problems to the table; the room works through it together.

DAY 1 - WED 14 OCT
Long Tail, Structures & the Consumer Reset

10:00 | The Long Tail: SMB & Challenger Brands 
11:00 | Retail Media Structures: Good, Bad, Ugly
12:00 | The Consumer Behaviour Reset

DAY 2 - THURS 15 OCT
AI, In-Store & Joined-Up Planning

10:00 | How AI Is Reshaping Retail Media
11:00 | In-Store Retail Media: Undervalued
12:00 | Joined-Up Media Planning

Your afternoons stay free. The Think Tank runs mornings only, so you're clear to work the rest of CustomerX - the show floor, 1:1 meetings, and the other stages - in the afternoon, both days.

THE AGENDA
Three sessions a day. Closed door discussions.

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Think Tanks
  1. Small and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it …
  2. The structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets …
  3. Retail Media is downsteam of what is happening in the wider world. This session brings together leaders from across the retail and brand landscape to map the macro shifts that are quietly, and not so …
Think Tanks
  1. For retailers and RMNs, AI is reshaping how networks are built and operated. For brands, the question is simpler: is it actually delivering better outcomes, or just more complexity? We'll cut through …
  2. The store remains the single most powerful moment in the shopper journey the place where the vast majority of purchase decisions are made or confirmed. Yet instore retail media consistently loses the …
  3. The best partnerships aren't built around inventory; they're built around objectives. This session explores what it actually takes to shift from channel-first selling to campaign-first planning how to …

Apply To Attend


Register today and sign up to your choice of Think Tank - we'll confirm within 5 working days.

Requests are reviewed to keep the room senior and on-topic.

THE OUTCOME FOR YOUR BUSINESS
Three things you'll walk away with

01

Escape the sector silo
See how leaders outside of your own sector are capturing the media spend that used to be predictable.

02

Stress-test your model
Pressure-test your network structure, measurement stack and AI roadmap against peers actually running them at scale.

03

Align on the next move
Leave with specific options and next steps, not just more questions...and the right partners to execute them with.

WHO'S IN THE ROOM
Curated for seniority, not headcount

Every seat is reviewed before it's confirmed. This keeps the room senior enough that people speak freely — and relevant enough that the conversation moves fast.

Senior Manager+
 
100%
Director / VP+
 
74%
Retailers & Commerce Media Networks
 
55%
Brands & Agencies
 
45%

CONFIRMED ORGANISATIONS IN THE ROOM INCLUDE

Debenhams Mars Kingfisher Ahold Delhaize Shell Church & Dwight Rohlik Group Coop Norge Unilever John Lewis Partnership OMD EMEA

Before you request a seat

No. Each morning is self-contained — join Day 1, Day 2, or both. Most senior guests attend both days but you are more than welcome pick and choose to fit your diary. We do ask that you commit to the full session 10:00-13:00.

Senior Manager and above. Every request is reviewed before a seat is confirmed, to keep the room senior enough for an honest conversation.

Seats are issued by name and reviewed individually, so they're not transferable. If your plans change, let us know and we'll open the seat to the waiting list.

The Think Tank is included for confirmed guests — there's no separate ticket. You'll need a CustomerX 2026 pass to attend the wider event.

Your afternoon is free to use across the rest of CustomerX — the show floor, 1:1 meetings, or the other stages — on both the 14th and 15th.

The Commerce Media Think Tank is curated by the team behind Retail MediaX, RetailX's dedicated retail media event. Expect the same senior audience, the same high level discussions on this time its a closed-door, decision-grade discussion brought into the CustomerX programme.

Apply To Attend


Register today and sign up to your choice of Think Tank - we'll confirm within 5 working days.

Requests are reviewed to keep the room senior and on-topic.