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THE AGENDA
Three sessions a day. Closed door discussions.
14 Oct 2026
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- Commerce Media
Small and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it well won't just be doing smaller brands a favour. They'll be building a significant new revenue stream for themselves.Sponsored by:
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- Commerce Media
The structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets honest about what good actually looks like, what bad costs everyone, and what ugly does to trust. We'll explore how the best networks build for interoperability, plugging into the broader ad tech and martech ecosystem rather than operating in isolation, and increasingly using AI to automate optimisation and unify measurement across that ecosystem, why all of this is fast becoming a commercial differentiator, not just a technical nicety.Sponsored by:
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- Commerce Media
Retail Media is downsteam of what is happening in the wider world. This session brings together leaders from across the retail and brand landscape to map the macro shifts that are quietly, and not so quietly, reshaping how people discover, consident and buy. What are the top themes shaping retail and consumer behavior that reshape how people buy. The way consumers search for products, seek recommendations and make decisions is changing faster than most networks are moving. What are the forces driving that shift, and what does it mean for the way we connect with shoppers? This session asks the harder question: how can retail media networks keeping pace with their customers?Sponsored by:
Moderator
15 Oct 2026
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- Commerce Media
AI is reshaping how Commerce Media Networks are built and operated. For brands, the question is simpler: is it actually delivering better outcomes, or just more complexity? We'll cut through the hype, examine where AI is generating real commercial impact on both sides of the table, and ask what a truly intelligent network demands from the partnerships that power it.Sponsored by:
Moderator -
- Commerce Media
The store remains the single most powerful moment in the shopper journey the place where the vast majority of purchase decisions are made or confirmed. Yet instore retail media consistently loses the budget battle to its digital counterparts. Why? This session asks the uncomfortable question: is the problem the creative, the measurement, the technology, or the way we're selling it?Sponsored by:
Moderator -
- Commerce Media
The best partnerships aren't built around inventory; they're built around objectives. This session explores what it actually takes to shift from channel-first selling to campaign-first planning how to have different conversations with brand partners, how to connect retail media to the wider media mix. We'll tackle the measurement challenge head on: how do you prove campaign impact across channels when audience identity, attribution and incrementality remain inconsistent across networks?Sponsored by:
THE COMMITMENT
What attending actually means
Two half-day morning sessions, one on each day of CustomerX.
Come to one, or come to both — the room resets each day!
Each hour splits evenly: 30 minutes of panel provocation, then 30 minutes of discussion. Every attendee brings live problems to the table; the room works through it together.
DAY 1 - WED 14 OCT
Long Tail, Structures & the Consumer Reset
10:00 | The Long Tail: How can RMNs tap into SMB and Challenger Brands
11:00 | Commerce Media Structures: The Good, Bad and the Ugly
12:00 | The Consumer Behaviour Reset
DAY 2 - THURS 15 OCT
AI, In-Store & Joined-Up Planning
10:00 | How AI is Reshaping Retail Media from the Inside Out
11:00 | In-Store Retail Media: Underinvested, Underloved, Undervalued
12:00 | Joined-Up Media Planning: Stop Selling Channels. Start Planning Campaigns
Your afternoons stay free. The Think Tank runs mornings only, so you're clear to work the rest of CustomerX -
the show floor, 1:1 meetings, and the other stages - in the afternoon, both days.
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We have moved past the era of separate industries competing for the same transaction; we are now in the Post-Channel Era, where focus converges entirely on the customer’s life, not just the touchpoint.
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A 400-capacity space dedicated to the how. We move past the polished highlight reels to focus on implementation stories that admit the mess—the projects that succeeded because of, or despite, significant obstacles.
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Designed for leaders who need to bridge the gap between high-level strategy and technical delivery. We strip away the vendor jargon and replace it with practical methods, patterns, and tools you can actually use.
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The Executive Briefs are our "vetted" spaces for decision-grade discussion. We move past stage-managed presentations to focus on the strategic trade-offs that determine board-level success.
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Located in themed hubs across the show floor, the Learning Labs are high-impact, vendor-led sessions designed to show you exactly how to solve the friction points in your customer journey.
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This theatre is a high-energy mix of live shopping in action and "under the hood" analysis, showing you exactly how to turn engagement into instant conversion.
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Unscripted conversations with commerce trailblazers. We strip away the slide decks and the corporate script to get to the grit. The bold ideas and insights that are actually moving the needle.
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