)
)
)
Panel Discussion: From Brand Disruption to Commercial Impact – The Unlikely Link Between 3 Distinct Category Trailblazers
What does it take to break through in a crowded category and turn distinctiveness into commercial impact? Hear from three completely different category trailblazers -Lebara, Monzo and Hastings Direct - on what actually drove their success, and the unlikely thread that connects them
- What did you refuse to look, sound or behave like, that everyone else in your category took for granted?
- Crowded categories usually compete on price or product spec so how did you make the conversation about something else entirely?
- Telecoms, insurance and banking look nothing alike on paper, what is the one thing all three of you did that made distinctiveness commercial, not just memorable?
Moderator
Speakers
