Think Tank - CommerceAI - CustomerX 2026

THE DECISION ROOM
Where AI creates measurable advantage and workflows break.

The CommerceAI Think Tank explores how AI is reshaping customer decision-making, commercial performance, operations and business models.

Across six sessions, the discussion covers AI-mediated discovery, algorithmic visibility, real-time decisioning, forecasting, pricing, service automation, new models of monetisation, governance, regulation and customer trust. It also looks ahead to the future of AI commerce—and what leaders may be underestimating today.

THE OBJECTIVE
Accelerate with rigour.

The discussion: where AI can improve customer experience, commercial performance and operational efficiency; where it introduces risk or complexity; and how it could reshape value creation and commerce by 2030.

The Panel Provocation

A series of high-intensity panel discussions designed to challenge the status quo and surface the real constraints.

The Roundtable

Each panel is followed by a peer-to-peer exchange where you pressure-test the provocations against your own business reality.

The Output

Every brief concludes with a set of clear options and strategic next steps- not just more questions.

THE COMMITMENT
What attending actually means

Two half-day morning sessions, one on each day of CustomerX.

Come to one, or come to both — the room resets each day!

DAY 1 - WED 14 OCT
AI That Delivers

10:00 | The AI-Empowered Customer
11:00 | AI in Commercial Teams
12:00 | AI for Operational Advantage

DAY 2 - THURS 15 OCT
Reinventing What’s Next

10:00 | AI and Business Model Reinvention
11:00 | Navigating AI Risk, Trust, and Governance
12:00 | Commerce 2030: What the Trailblazers are Betting On

Your afternoons stay free. The Think Tank runs mornings only, so you're clear to work the rest of CustomerX — the show floor, 1:1 meetings, and the other stages — in the afternoon, both days.

THE AGENDA
Three sessions a day. Closed door discussions.

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Think Tanks

The AI-Empowered Customer

10:00 11:00
( Your local time: - )

Customers are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf. Discovery is fragmenting across assistants, feeds, and embedded e …
AI in Commercial Teams

11:00 12:00
( Your local time: - )

AI is embedded across digital products, marketing, sales, and service, but measurable impact remains inconsistent. So what is actually driving commercial performance? - Where is AI improving conversio …
AI for Operational Advantage

12:00 13:00
( Your local time: - )

AI is reshaping the commercial engine behind the experience, impacting everything from pricing and supply chains to service operations and decision automation. - AI-driven forecasting, pricing, and re …

Think Tanks

AI and Business Model Reinvention

10:00 11:00
( Your local time: - )

AI is not just improving margins, it is reshaping how value is created, packaged, and monetised - Moving from product margins to data, insight, and decision monetisation - Becoming platforms, ecosyste …
Navigating AI Risk, Trust, and Governance

11:00 12:00
( Your local time: - )

Speed-to-market with AI is tempting, but the downside risks are real. What are the risks of prioritizing spped across compliance, trust and reputation?s - Understanding emerging AI regulation and what …
Commerce 2030: What the Trailblazers are Betting On

12:00 13:00
( Your local time: - )

A forward-looking chat with the visionaries, going beyond the ‘tools’ to explore where they think AI Commerce will be in the next few years - Will AI agents weaken or strengthen brand relationships? - …

THE OUTCOME FOR YOUR BUSINESS
Three things you'll walk away with

01

See AI from every angle
Explore how AI is reshaping customer behaviour, commercial performance, operations, business models and governance.

02

Stress-test your AI strategy
Challenge your approach to deployment, trust, risk, automation and measurable commercial impact.

03

Define your next move
Leave with clearer priorities for where AI can create advantage—and where greater rigour is needed.

WHO'S IN THE ROOM
Curated for seniority, not headcount

Every seat is reviewed before it's confirmed. This keeps the room senior enough that people speak freely — and relevant enough that the conversation moves fast.

Senior Manager+

100%

Director / VP+

74%

Retailers & Commerce Media Networks

55%

Brands & Agencies

45%

CONFIRMED ORGANISATIONS IN THE ROOM INCLUDE

The Clorox Company Cult Beauty THG Roman Originals Holiday Extras HSBC Joseph Joseph Wella Reckitt Pandora

Before you request a seat

No. Each morning is self-contained — join Day 1, Day 2, or both. Most senior guests attend one but you are more than welcome to join both days. We do ask that you commit to the full session 10:00-13:00.

Senior Manager and above. Every request is reviewed before a seat is confirmed, to keep the room senior enough for an honest conversation.

Seats are issued by name and reviewed individually, so they're not transferable. If your plans change, let us know and we'll open the seat to the waiting list.

The Think Tank is included for confirmed guests — there's no separate ticket. You'll need a CustomerX 2026 pass to attend the wider event.

Your afternoon is free to use across the rest of CustomerX — the show floor, 1:1 meetings, or the other stages — on both the 14th and 15th.

The Commerce Media Think Tank is curated by the team behind Retail MediaX, RetailX's dedicated retail media event. Expect the same senior audience, the same high level discussions on this time its a closed-door, decision-grade discussion brought into the CustomerX programme.

Apply to Attend

Register today and sign up to your choice of Think Tank - we'll confirm within 5 working days.

Requests are reviewed to keep the room senior and on-topic.

Apply to attend

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