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Marketplaces, Social Commerce and Winning the Next Generation of Consumers
Brands are increasingly wary of over-relying on any single dominant platform -Â and at the same time, new models are emerging fast: vertical marketplaces, social commerce, retailer-owned marketplaces, and AI-driven discovery.
This panel brings together the trailblazers experimenting with social platforms, marketplaces and DTC, to discuss what's actually working, where the real trade-offs are, and what's next
- What does the next generation consumer really want?
- What is actually driving brands to diversify; cost, control, data, risk, or something else?
- How do these emerging models differ social commerce vs. marketplace V DTC?
- Where does AI-driven commerce like agents/AI shopping assistants fit into this shift?Â
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