Marketplaces as a Growth Driver

14 Oct 2026

To unlock true scalability, brands must treat digital marketplaces as multi-dimensional engines for geographical expansion and economic performance. This session explores the practical strategic levers required to drive profitable, cross-border marketplace volume

  • What is the relationship between UX and Revenue and how can you convert low-intent marketplace browsers into high-value, predictable economic growth
  • Using existing platform infrastructure to instantly scale territory footprint
  • Protecting margins and keeping product pricing profitable and consistent across different global platforms
Moderator
Michel Koch
Michel Koch, GREY HAIR WORKS
Speakers
Nur Eral
Nur Eral, Senior Ecom Experience Lead, THE CLOROX COMPANY
Dima Riabenko
Dima Riabenko, eCommerce & Marketplace Manager , CHARLES BENTLEY