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Veronika Kryuchkova
Global Head of Capabiity Building
RECKITT
Veronika Kryuchkova is the Global Head of Capability Building for the Reckitt Marketing Academy. Veronika has spent 20 years building brands at Johnson & Johnson, Teva and Reckitt; the last five helping Reckitt to turn transformation ambition into consistent execution at scale.
Veronka focuses on solving the messy middle of transformation, where new strategy meets old habits and AI is reshaping the work. Her conviction: as technology continuously expands what’s possible, capability – designed as a system not a programme - is what keeps execution consistent and performance predictable across markets.
Sessions
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KEYNOTE: Fundamentals First: Building the Organisational Muscle for Always-On Commerce15-Oct-2026Changemaker Theatre