Loading
Sandy Ghuman

Sandy Ghuman

Consumer Data Strategist Director
CACI

I help organisations turn data insight and intelligence into action, whether that's shaping a data strategy, standing up a new capability, or leading a full transformation programme. Over my career, I've worked across consultancy and enterprise, bringing together customer data & intelligence, CRM, MarTech, and business stakeholders to build and evolve the capabilities that make targeted and relevant customer engagement possible at scale.

  • At easyJet, I led the strategy and development of customer data capabilities that support strategic CRM, lifecycle engagement and personalisation and led the Customer Data Foundations programme implementing our CDP and CEP.

  • Previously at Sky, I led the evolution of customer data and MarTech capabilities maximising the value of first-party customer data.

  • As Managing Director at Silverbullet, I built the Strategic Data Services practice from the ground up.

Sessions