Sally Hunter

Sally is director of supporter experience at the Guardian, where she leads Customer Experience, Guardian Live, the Guardian’s event business; and the Patrons programme. She is responsible for shaping a unified supporter experience that strengthens loyalty, improves retention and grows reader revenue within the Guardian’s unique supporter-funded model.

At the Guardian, Sally transformed Guardian Live from a London-based events programme into a profitable, digital-first global business, delivering 40% profit growth and audience satisfaction above 85%. She now leads the development of more pre-emptive, insight-led and digitally enabled experiences for readers and supporters.

Before joining the Guardian, Sally held senior marketing and digital customer experience roles at Capgemini and IBM, working across media, technology, audience engagement and commercial growth.