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Michele Dainty

Michele Dainty

Shopper Marketing Director UK&I
PLADIS GLOBAL
Michele Dainty is Director of Shopper Marketing UK&I at pladis, where she leads shopper marketing strategy and campaign delivery across much-loved brands including McVitie’s, Jaffa Cakes, Jacob’s and Carr’s. With more than 20 years’ experience in FMCG across category management, customer relationships and marketing, Michele has built a career focused on understanding shoppers, unlocking growth and bringing brands to life in-store and online. Passionate about retail media, campaign effectiveness and digital transformation, she is also committed to building high-performing teams and creating work that delivers meaningful commercial impact.

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