Julie White

Julie White joined Accor in September 2023 as Chief Commercial Officer for Premium, Midscale & Economy brands. She is responsible for leading Accor’s regional commercial team and drive the business revenue strategy for the company in Europe and North Africa. Based in Accor’s offices in London, Julie leads a talented team driving cross-functional strategies to grow revenue, loyalty, and market share at nearly 3,000 hotels across several of Accor’s iconic brands.

Julie has over 20 years of experience in the global travel industry, covering a range of commercial leadership positions across distribution, CRM, revenue management, digital, sales, and marketing. Julie gained international experience in the airline industry with senior roles at American Airlines, British Airways and Virgin Atlantic. Before joining Accor, she served the position of Vice President Commercial for Europe, Middle East, Eurasia and Africa at Wyndham Hotels & Resorts. In addition, she has been a professional management consultant with PwC working with clients across multiple industries on commercial due diligence, integration and change management. Julie is an active participant in the travel industry events landscape, where she regularly contributes with thought leadership and mentoring of young talent.