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Beyond sectors. Inside the customer mind.
Every decision is shaped by context. What customers are doing, how they're feeling and what else is competing for their wallet all influence what they buy next. The businesses pulling ahead are those looking beyond their own sector for answers.
In this week's issue, we explore the customer moments, behaviours and commercial ideas redefining how businesses compete for customer spend.
FEATURE ARTICLE
The Summer Holiday Moment
As millions set off on their summer holidays, the real competition for consumer spend is already underway. Every stop on the journey—from booking and airports to roadside services, hotels, attractions and the trip home—creates new moments of influence. In the new CustomerX world, it's the customer moments that matter. In the first of an ongoing series, Paul Skeldon, Editor CustomerX explores the summer holiday journey and the opportunities it creates for brands willing to think beyond their own category.
Read "The Summer Holiday Moment"
CUSTOMER CONTEXT
Britain's Animal Spirits
Customer behaviour doesn't happen in isolation. Every purchase is influenced by a wider emotional, social and economic context. Using exclusive RetailX consumer data, Jonathan Wright begins a three-part series exploring the UK's "animal spirits"—helping explain not just what customers do, but why they do it.
→ Read "Britains Animal Spirits"
OPINION
Copy. Collaborate. Compete.
If customer spending is now borderless, strategy needs to be too.
Customers don't budget by industry—they budget by life. Discover why the smartest brands are looking beyond their own sector to win a greater share of the customer wallet.
CustomerX Your customer doesn't think in industries. Neither do we.
That's why CustomerX isn't organised around sectors—it's organised around the customer.
Across two days, you'll hear practical case studies from retail, FMCG, travel, hospitality, finance, media and technology—all solving the same commercial challenge: understanding customer context to grow loyalty, increase share of wallet and drive sustainable growth.
14–15 October 2026 | Olympia London