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Retail Media Structures: The Good, Bad and the Ugly
The structures powering retail media vary wildly, from slick, scalable operations that genuinely serve brand partners, to fragmented, siloed setups that frustrate everyone involved. This session gets honest about what good actually looks like, what bad costs everyone, and what ugly does to trust. We'll explore how the best networks build for interoperability, plugging into the broader ad tech and martech ecosystem rather than operating in isolation, and increasingly using AI to automate optimisation and unify measurement across that ecosystem, why all of this is fast becoming a commercial differentiator, not just a technical nicety.
