)
)
)
PANEL: Turning Content into Transactions
- What changed when platforms and brands built direct paths from content to purchase and which approaches delivered measurable commercial results versus adding complexity
- What was built to connect content, product and checkout across platforms and brand syste
- How responsibilities were split between platform and brand in driving transaction completion
- What changes improved conversion from content into purchase in live environments
- Which approaches scaled commercially and where content-led commerce failed to deliver return