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Keynote Working Together to Overcome the Pitfalls of Multi Touchpoint Transaction Competition
This session dives into the complexities of optimising transaction completion across multiple touchpoints, highlighting common pitfalls and strategies for seamless customer experiences. • Identifying key challenges in multi-touchpoint transaction flows across industries like retail, travel, and hospitality • Strategies for integrating systems and aligning stakeholders to ensure smooth checkout processes • Best practices for maintaining consistency and reliability in cross-channel transactions, from mobile to in-store