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Keynote Unifying Screens, Sensors and Storefronts into One Commerce Media Network
Today’s consumers move seamlessly between physical and digital environments, so media strategies must do the same. This session explores how brands can transform in-store screens, hotel TVs, DOOH, CTV and mobile into a single, programmable commerce media network that follows the customer journey from awareness to purchase and beyond. How does each touchpoint play a role in influencing behavior? • Connecting in-store, DOOH, CTV and mobile • Attribution across physical and digital • Building unified media networksthe loop on measurement