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Keynote: Owning the ‘Moment of Choice’ in the Cross-Platform Journey
As consumers move across platforms, the decision moment mwhen discovery leads to purchaseis increasingly fragmented. This session will explore how platforms like TikTok and Pinterest are changing how brands capture consumer attention and convert it into sale • How do multiple platforms and media players influence the decision-making moment? • What does it take for brands to effectively navigate and claim influence over the moment of purchase?