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Keynote Making Personalisation Work Across Platforms, Retail and Service Environments
• What changed when organisations implemented personalisation across connected services, and which approaches improved performance in practice versus adding complexity? • Where personalisation delivered measurable impact across platforms, retailers and service providers? • What was built to connect data, content and offers across organisations in real time? • How organisations aligned on consent, identity and data usage in live environments? • Which approaches improved performance, and where personalisation added cost without clear return?