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KEYNOTE: Making Personalisation Work Across Platforms, Retail and Service Environments
- What changed when organisations implemented personalisation across connected services, and which approaches improved performance in practice versus adding complexity?
- Where personalisation delivered measurable impact across platforms, retailers and service providers?
- What was built to connect data, content and offers across organisations in real time?
- How organisations aligned on consent, identity and data usage in live environments?
- Which approaches improved performance , and where personalisation added cost without clear return?