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KEYNOTE: From Guest to Customer Graph, One Identity Across Travel, Retail & Media
Hear first hand how leading brands are unifying fragmented identities across sectors to turn ‘guest,’ ‘shopper,’ and ‘viewer’ into a single, consent-driven customer graph that drives measurable growth.
- How are organizations connecting fragmented identities across travel, retail, and into a single customer view?
- What does ‘consent-first’ data collaboration look like in practise?
- How can companies break down internal silos to align teams around a unified identity strategy?
- What are the biggest challenges in matching and maintaining identity across ecosystems and how are they being solved?
- How does a unified customer graph translate into real business impact, from personalisation to media efficiency?