2026 Agenda at a Glance

Hear first hand how leading brands are unifying fragmented identities across sectors to turn ‘guest,’ ‘shopper,’ and ‘viewer’ into a single, consent-driven customer graph that drives measurable growth • How are organizations connecting fragmented identities across travel, retail, and into a single customer view? • What does ‘consent-first’ data collaboration look like in practise? • How can companies break down internal silos to align teams around a unified identity strategy? • What are the biggest challenges in matching and maintaining identity across ecosystems and how are they being solved? • How does a unified customer graph translate into real business impact, from personalisation to media efficiency?