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Keynote Aligning Commercial Value Across Shared Customer Ecosystems
As customer value spans multiple organisations, platforms and infrastructure providers, growth increasingly depends on how commercial outcomes are aligned across interdependent systems rather than owned by any single participant • How value is structured and distributed across multiple organisations in shared ecosystems • Where commercial misalignment emerges between partners with different incentives • How data, identity and measurement become negotiation points between organisations • What enables stable collaboration when no single organisation controls the full value chain