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Beyond Amazon - Diversification, Risk, and the Next Wave of Marketplaceslaces
Brands are overexposed to a handful of dominant platforms. At the same time, new marketplaces, such as vertical, social, and AI-driven are emerging super fast. The question is no longer whether to diversify, but how much and at what cost • How much reliance on platforms like Amazon is too much? • The rise of alternative platforms (ex TikTok Shop, niche marketplaces) and how do they differ? Does one size • What do AI-driven commerce and agents mean for future marketplace models? models?