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Airports as the Ultimate Commerce Junction
Airports are no longer transit spaces, they are high-density commerce systems where identity, intent, and impulse converge within a fixed window of time • Who owns the passenger in the 90-minute window like transport providers, retailers, or platforms? • How do you build a shared identity layer across fragmented airport ecosystems? • What does real-time, consented commerce look like in a transient, high-pressure environment? • Where is value captured when dwell time becomes the primary currency? • Can airports evolve from infrastructure into fully integrated commercial operating systems? David Black Head of Retail, Travel & Leisure IAG Loyalty (British Airways) (inviting)