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The AI-Empowered Customer
Customers are no longer navigating journeys alone. AI agents increasingly compare, shortlist, negotiate, and transact on their behalf. Discovery is fragmenting across assistants, feeds, and embedded environments • How AI agents and non-human browsing are reshaping discovery and decision-making • Optimising for machine-mediated intent, not just human UX • Maintaining relevance when filtered through third-party intelligence layers • The shift from traffic acquisition to algorithmic visibility