The Long Tail: How can RMNs tap into SMB and Challenger Brands

14 Oct 2026
Think Tanks
Small and mid-sized brands are one of retail media's biggest untapped opportunities but most networks are still built for enterprise buyers. This session looks at how RMNs why the networks that do it well won't just be doing smaller brands a favour. They'll be building a significant new revenue stream for themselves.
Speakers
Adrienne Rowland
Adrienne Rowland, Senior Manager Retail Media EMEA - WELLA
Tom Rainer
Tom Rainer, Head of Growth - DEBENHAMS

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