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KEYNOTE: Making Personalisation Work Across Platforms, Retail and Service Environments
What changed when organisations implemented personalisation across connected services, and Which approaches improved performance in practice versus adding complexity? - Where personalisation delivered measurable impact across platforms, retailers and service providers? - What was built to connect data, content and offers across organisations in real time? - how organisations aligned on consent, identity and data usage in live environments? - Which approaches improved performance , and Where personalisation added cost without clear return?