KEYNOTE: Identity as Shared Commercial Infrastructure

15 Oct 2026
Changemaker Theatre

Identity is becoming the backbone of cross-sector ecosystem, but also the primary battleground for control and value capture

  • How identity is governed across multiple organisations in shared ecosystems
  • Where control over identity creates competitive advantage
  • How trust and commercial access are negotiated between partners
  • What determines influence over identity standards across sectors
Speakers
Christian Tofte Skaarud
Christian Tofte Skaarud, Head of Media & Retail Media - COOP NORGE