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KEYNOTE: Beyond The Basket: How TikTok Shop Drives Halo and Total Brand Growth
The impact of TikTok Shop doesn't stop at the checkout. The brands winning on the platform are seeing it ripple out much further, from stronger retail sell-through and branded search to new audiences discovering them for the first time. In this session, GoPlaces and one of their brand partners will share how social commerce has fuelled their total business growth, what the halo effect really looks like in practice, and how to measure it so it earns its place in the wider plan.
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